Business coaching

Four ways forward

Decision clarity, a week of AI Compass, a team breakthrough or deep transformation – for CEOs, founders, leadership teams and the portfolio companies of investors. In English or Swedish.

Decision clarity · One session

The Course Correction

€1,100

When you're facing a critical decision and need to know: change course or ride out the storm? No 50-page strategy documents. One focused session that gives you clarity on your next three moves.

We walk. Literally. Movement opens thinking in a way an office never does. By the end you'll know what to do next – and whether we're the right fit for deeper work.

Common situations

  • "Should I take the new role or stay and transform where I am?"
  • "We need to pivot, but I can't see which way."
  • "I'm burning out but don't know what to change."
  • "My board wants one thing, my gut says another."
Book a session
Fixed fee · One week

AI Compass

€3,200 · pilot price €2,300 for the first three companies

A compass shows the direction – it doesn't sail the boat for you. In five working days you get a concrete map of where the company leaks time, which automations pay off most, and a first automation running.

Not everything should be solved with AI – like a carpenter who solves everything with a hammer. I look at the whole: market, sales, customers, suppliers and flows. Sometimes the answer is simpler than AI. Sometimes a whole new service falls out on the way.

Who it's for

  • Founders and CEOs of companies with 5–25 employees
  • Companies that tried ChatGPT or Copilot without noticing it in the week
  • Investors who want to know which portfolio companies are ready – and why

The week

  1. Day 1 · MappingInterview on processes, bottlenecks and tools. You keep a simple time log.
  2. Days 2–3 · AnalysisMy work, not yours: tools, flows and automation candidates.
  3. Day 4 · WorkshopWe prioritise the top five together and pick one to build right away.
  4. Day 5 · Build and handoverOne automation in production, plus a leadership reflection on what the change means for you.
Book a call about AI Compass
Team transformation · 6–8 weeks

Innovation Facilitation

Facilitation for innovation and problem solving

From €6,800

When your organisation is stuck in business as usual and you need breakthrough thinking. This is the outer work – strategy, innovation, team dynamics – which often reveals the need for inner work.

Using proven innovation methods (TRIZ, Design Thinking) I help your team break habitual patterns and find solutions they couldn't see before.

Who it's for

  • Teams stuck in "we've always done it this way"
  • Swedish companies expanding internationally
  • Organisations facing digital and AI disruption
  • Investors who want a fresh pair of eyes on a portfolio company

The process

  1. Weeks 1–2 · DiagnosticUnderstanding the challenge, team interviews, finding the blockers.
  2. Weeks 3–5 · WorkshopsFacilitated sessions, breaking patterns, generating solutions.
  3. Weeks 6–8 · ImplementationAction planning, quick wins, building momentum.
Explore this option
Compare

Which one fits?

Course CorrectionAI CompassInnovation FacilitationNavigator Intensive
Investment€1,100€3,200 (pilot price €2,300)From €6,800From €11,000
Duration1 session + follow-up5 working days6–8 weeks12 months
FocusImmediate decision clarityWhere AI and automation helpTeam and innovationDeep personal transformation
Sessions1 intensive (4 h)Interview, workshop, handover4–6 workshops24+ sessions
Between sessionsFollow-up after 2 weeks30 days of supportMonthly coachingIncluded
Best forUrgent pivots and decisionsCompanies of 5–25 peopleTeams needing innovationLeaders ready for a breakthrough

Prices exclude VAT. Every engagement is confirmed in a written proposal after our first conversation.

Keynotes & workshops

Speaking

Real stories from the Atlantic, Antarctica, Greenland and 35 years as an entrepreneur – connected to leadership, decision-making and change. What happens when the autopilot fails in the middle of the night, and the map doesn't match reality.

Talks, the book and personal coaching are presented at Pia's own site.

Speaking at pialobry.se
Pia L'Obry at sea at sunset, with the book Solo över Atlanten
FAQ

Good to know

How do I know which programme is right for me?

Start with a free 30-minute conversation. We look at your challenges, goals and timeline and decide together whether you need deep transformation, a team breakthrough or immediate clarity. Many clients start with a Course Correction to test the fit.

What's the time commitment?

Navigator Intensive: 2–3 hours a week including sessions and reflection. Innovation Facilitation: 4–6 hours a week during the active phase. Course Correction: one 4-hour session plus preparation. I work around your schedule.

Do you work in Swedish or English?

Both. Many clients switch between languages depending on the topic. International teams are facilitated in English.

What if I need to pause or reschedule?

Navigator Intensive clients can pause for up to four weeks. Individual sessions can be moved with 48 hours' notice.

Is everything confidential?

Yes. What we discuss stays between us. I never share client names, industries or details without explicit permission.

What makes you different from other coaches?

I've done what I coach. 32 days solo across the Atlantic, 35 years of building companies, expeditions to Antarctica and Greenland. Not theory – experience from navigating real uncertainty. And I'm a friendly truth-teller who asks the questions you've been avoiding.

Do you work with investors and their portfolio companies?

Yes. I work as an outside navigator for founders and leadership teams, often when a company has hit its first plateau. Get in touch and we'll find a format that suits the portfolio.

Not sure which path is right?

In 30 minutes I'll understand your situation and recommend the best approach – or tell you honestly if I'm not the right fit.